Who is Lil' Crushies?
Lil’ Crushies is a chalk (magnesium carbonate) company that creates crushable chunks of chalk in fun little shapes that fit in a chalk bag or bucket. We are not overly passionate about chalk but we are passionate about helping our customers crush their goals.
Chalk is not groundbreaking, figuratively of course, but it is a necessary component in sports where sweaty hands can mean the difference between success or learning you should have used better chalk. Lil’ Crushies sticks to your hands like liquid chalk but still gives you the satisfaction of actually chalking up. Oh, and you get to crush it!
How does it do that? Our formula contains the perfect amount of alcohol, chalk, and *try hard. Crushies are meant to enhance the chalking up process and we think it’s a pretty important process. Think about it! Putting chalk on your hands says you’re ready to accomplish something. Whatever it is, Lil’ Crushies is ready to help you crush! We believe that chalking up those sweaty hands should be easy, fun, and somewhat satisfying. It is a necessary part of your process before crushing goals and crushing your competition.
Lil’ Crushies will be your training partner. They will be your right hand man and your left hand man, or woman, our chalk has no preference. They will give you the confidence you need when you’re giving it everything you have. Go ahead and crush them, they’re asking for it!
The idea
I came up with the idea for Lil' Crushies when I tried to crush a piece of chalk during a climbing session and I couldn't do it. The chalk was too hard. Crushing chunks of chalk was part of my ritual between attempts on a boulder or a route and it was a pretty important part. So I came up with the idea to only fill my chalk bucket with crushable chalk and thus, Lil' Crushies was born.